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Goal setting and planning are not just for the independent contractor but for small and large business entities as well. Companies should have a solid Mission Statement along with written goals and objectives. These of course are instrumental in the success of any business. This is not only beneficial to the Company but employees as well to maintain a balance.

Some of the most profitable companies are susceptible to failure. There will always be competition. We need to always be aware and proactive to constant change for continued growth. We have seen many companies fail after years in the business. One of the main reasons for their failure was the ability to change with the times. Setting goals and planning ahead will keep us to the forefront.

With the housing market we have seen numerous agents fail and get out of the business. Their lack to plan ahead and set goals for the future caused them to spiral downward quickly. The old saying ‘to fail to plan is to plan to fail” could not be truer. Every real estate agent I’ve taught to set goals or plan their success has failed that has not taken these practices to heart. It does not matter how smart or intelligent or business-minded we are, if we don’t have goals we will fail. Here are some of the most common analogies I heard over the years from employees and business owners.

I don’t see how this can be so important! Remember to always plan ahead. If you don’t write your goals down, you are preparing for failure. Knowing subconsciously what needs to be done based on previous years is not good enough. Begin goal planning TODAY for the future or the path to the future will be almost impossible.

There are written goals and there are written goals. In other words, goals do not exist in thoughts only. They must be in writing. Talking to your employees about the plan for the company’s success will have no value to the employee. Providing your employees with visual goals will spark their interest even more for their future and the company’s.

I write my goals down and then place them in the top draw of my desk. There is more to goal setting and planning than just writing them down. You have to be proactive and implement, supervise and coordinate your plan or it will not work. Do you think Bill Gates, Warren Buffet or Donald Trump set and planned their success?

THERE’S NO NEED TO REVIEW MORE THAN ONCE A YEAR! This belief might have been true with some businesses in the past, but with the economic downturn and turmoil over the past several years, a revisiting of our written plan and goals makes sense more than once yearly. Adaptation and redirection could save the life of a company if properly sequenced.

As we approach another new year, it will be important to consider our established goals and reset them; either to meet increased production, or even to downsize if necessary. A well thought out business plan and appropriate goal setting will make navigating the stormy business seas less perilous. Keeping a constant vigil on that plan and its course will allow you to make necessary and profitable changes during the year, and not waiting for the New Year.

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